There is a whole new demographic of credit card users out there, and they are demanding more of the credit industry. Millennials and Generation Z aren’t satisfied with the traditional merchant-centric, restrictive credit offerings of the past. Instead, they want a hyper-personalized experience with complete accessibility on the go. Brim Financial has stepped up to lead the credit card revolution with a completely new credit platform, the Brim Card.
Digital banking is no longer new, with most people taking care of their daily transactions online. However, the industry giants are slow to move to a more mobile platform, leaving tech companies to fill the gaps. Canadian fintech, Brim Financial, has embraced the modern credit card user, allowing full access to any card features through their mobile app. Brim card users can access rewards, browse the digital marketplace, create an installment plan, and customize security features, all available on their smartphone.
Rasha Katabi, CEO and Founder of Brim Financial, is in sync with what today’s credit users need. “Consumers today are demanding financial solutions that are flexible, match their changing lifestyles, and deliver the most value possible, both in the sense of rewards and features.”
In the past, credit users had to choose between travel or cash rewards, along with other member benefits tailored to each credit brand. Brim had a novel idea: why not offer a card that has everything with zero restrictions? Brim cardholders earn unlimited rewards with unrestricted point redemption. Users can spend their rewards anywhere that MasterCard is accepted. Users also enjoy other perks like free global Wi-Fi and increased security features.
To stay viable in this tech-forward market, companies must adapt. Brim Financial is a perfect example of how the financial landscape is changing to a consumer-advantaged industry.