Focus Manifesto

A report from Bond Brand Loyalty states that Canadians have more than $16 billion worth of unredeemed loyalty points. Why aren’t people using this seemingly “free money” anymore? The short answer is, the points have been devalued to be worth a fraction of what they were. For example, traditional credit card catalogs with marked-up items and overpriced flights aren’t attractive to customers anymore. We live in a time where it is easy to find more affordable flights and products online, letting …

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  Search engine optimization (SEO) strategies seem to change as fast as the weather, making it difficult for small business owners to nail down a method that works. In addition to rapidly changing trends, including the growth of mobile-friendly SEO, content marketers are now strategizing with their eye on a brand new demographic. We are, of course, talking about the iGen, or Generation Z, who came of age during the 2010s and are well acquainted with the power of the internet on …

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