Videos are a huge part of the digital age. Thanks to streaming giant YouTube access to almost any video imaginable is just a click away. YouTube is also the second most visited search engine in the world (after Google). The site is used to promote movies and music through the release of trailers and music videos respectively.
YouTube has earned its status as the most popular video streaming site in the world. But when it comes to digital marketing Facebook videos are making impressive strides for brands that target potential customers.
What Are Facebook Videos?
Facebook videos refer to video content that’s uploaded directly to Facebook. These videos can also be created within the social networking site. The videos appear and automatically play within the news feed of users who follow or like your brand on Facebook.
Why Facebook Videos Are Better At Engagement
While video views are an essential part of digital marketing, audience engagement and shares are more valuable to brands. This is because increased exposure ultimately leads to more conversions. Facebook videos can compel and engage the audience, in a way that YouTube just doesn’t. Let’s take a look at what makes Facebook videos a force to be reckoned with.
Facebook videos are integrated into the site’s news feed. This means they are instantly accessible to users without them having to do a search or click on a link that redirects them to a different site.
Thanks to Facebook’s auto-play function, brands are given instant exposure. So if your videos are well crafted you have the opportunity to grab the attention of potential customers. Curious customers have questions and this has the power to generate immediate engagement.
Because Facebook videos are uploaded directly to the site, users can be tagged in the video post. And when people tag themselves or a friend, your post is shared across the news feeds of a whole new audience.
Facebook videos can be set to recommend that users like your page after watching a video. This is done via a button that’s placed directly into the video.
It’s super easy for people to share Facebook videos. There’s no need to search for an embed link or URL. Videos are shared simply by clicking the “share” button. And when videos are easy to share, the more shares they’re likely to get.
Facebook’s algorithms tend to favor direct (or native) video uploads over third-party video embeds like YouTube. This means your video has a better chance of being seen if you upload directly to the social site.
Since the implementation of the auto-play feature, user engagement with videos has increased. This is largely because native videos automatically play even as users scroll past them. Videos that play on their own will get more attention than those that require you to hit play or wait for it to buffer.
How To Craft The Best Facebook Video
Since video marketing on Facebook is the way of the future you may want to give it a try. A social media marketing course is the best place to get started. But for now, we have a few tips to help you craft an amazing Facebook video that your followers will love.
- The Right Length
When creating a Facebook video always try to keep it as short as possible. The sweet spot for these videos is generally between 22 and 30 seconds. Videos longer than that generally don’t have the best completion rate with viewers.
- Simplicity Is Key
Creating a video can be difficult. Figuring out the right combination of elements that will best motivate your audience to take action is vital. While you’re juggling a million ideas remember that simplicity is key. People respond to a clear helpful message.
- Remember To Optimize
Once your video is complete you need to optimize it to get as many viewers as possible. Give your video a great title which contains a few relevant keywords, and make sure the description is complete and accurate.
- Quality Matters
Always create high-quality videos that people will want to see. Do some research into what your target audience likes and dislikes. Then create a video that’s informational and fun. Remember videos that give people valuable information will automatically encourage audience engagement.