It’s no secret that the entertainment industry has some very clever marketing practices. Well, maybe it is a secret, maybe not.
In this article, we’ll be looking at the concepts that the marketing industry uses to lure us into watching hours and hours of television without batting an eyelid.
The entertainment industry, or “show business” as it was called in the 20th century, is a multi-billion dollar industry that relates to anything entertainment – movies, TV, theatre, gaming and music – everything that provides you with “entertainment” falls into this category.
Showbiz gives us a great way to relieve boredom and offers a great way to spend a lazy afternoon with our loved ones. What’s better than cuddling under the covers with some hot cocoa while watching a movie? That sounds like heaven to us! Thanks, Hollywood!
A clear distinction
Before progressing, we need to distinguish between marketing, advertising, and public relations. We’ll simplify this as much as possible.
- Advertising. You pay money for space on a billboard, TV, radio, or any other media to promote your brand. This is a very in-your-face approach to get your name out there.
- Public Relations. PR agents strive to create positive relations between the brand they’re promoting and their buying public, usually adding an overwhelmingly positive spin on it. There once was a time whendoctors prescribed cigarettes to patients because tobacco companies had amazing PR wizards.
- Marketing. This is where things get very technical. Marketers study their potential buyers by looking at the shops they frequent, websites they visit, TV shows they watch, and what entertainment they consume.
This is how it comes together. Advertisers show the ads for the new movie coming out in fall 2021. The PR agents say how this movie will change your life and everyone’s going to watch it, and the marketers send you personalized ads on websites that you frequent to get you to go watch the movie.
There you have it, in a nutshell.
Clever use of resources
There was a time where the entertainment industry had a reputation of inserting subliminal messages, especially into movies and music, to make you go out and buy soft drinks, or to go and murder your neighbor. That last exampleis greatly exaggerated, of course, but that’s how far some people were willing to take it.
Subliminal messages were inserted in some material but it wasn’t nearly as nefarious as people made it out to be.
The entertainment industry uses all the resources available to them to create a marketing plan. Whether this is internet ads, tracking website usage, the TV shows you watch – morally and ethically questionable in some instances – they’ll use everything at their disposal to sell you their product.
Don’t get on your high-horse and berate us, just yet.
We don’t condone many marketing practices. We don’t like that our information gets analyzed and scrutinized to send us customized ads that come up on our social media feeds, but that’s the truth.
Marketers use whatever they can get their hands on to sell their products.
Deal with it.
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