Currently one of the fastest-growing social networks with more than 100 million daily active users, Snapchat is a unique opportunity to reach a new targetted audience that is receptive to smart and creative marketing techniques. Whether you want to advertise products using paid ads (as seen on advertising platforms like Bannerbit.com) or for free, the platform is the place where only 2% of all businesses that market on social media conduct their campaigns, meaning you’ll have less competition. Given that it can represent such a great opportunity, let’s discuss some of the ways you could use Snapchat to promote your business and products.
Provide exclusive access
Asking customers to come to your working place in order to see live what you’re doing may not be feasible. With Snapchat, however, you could give them the same exclusive feeling by providing them behind-the-scenes content. Generally, this type of exclusive content will keep your followers engaged as it makes them feel they are getting preferential treatment. It is also good to show that you and your business are transparent, and you don’t have anything to hide from your clients. Earning someone’s trust online is quite hard, and by offering them inside information, things will probably get easier.
Use your creativity
There are no fixed rules on how you could create the best and most eye-catching Snapchat content, which means you must experiment and use your creativity to the max. For example, you can draw or write on pictures to add some humor or emphasis. Many marketers and advertisers try to find smart ways to get people to sit up and pay attention, by creating suspense before revealing valuable information (like a discount code, for instance) at the end of a series of images. Telling a story by using a series of snaps will also keep your audience engaged for a more extended period of time.
Add CTA (Call to Action)
If you want your snaps to help your business significantly, you must encourage users to take action and not just watch them. You could start telling a story as we’ve mentioned above, and add only the beginning of it inside a snap. The continuation should be placed on your business’ website, trying to direct traffic there. If you want to see how effective this strategy is, you could create a unique page with a URL that you give out only on Snapchat, and then measure the results. By tracking it with Google Analytics, you’ll be able to see the level of engagement and adjust how you create your stories to draw more attention and traffic. In order to give your audience some extra motivation, using discount codes, special offers, and other promotions of some kind could make more people take action and bring even better results than expected.
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