There are many benefits of owning an e-commerce store. You get to set your own hours, have complete control over your inventory and pricing, and do what you please with the profits. However, with these benefits comes great responsibility – particularly, the responsibility to ensure that your store is successful. An important part of becoming a successful e-commerce entrepreneur is being aware of common challenges so you can get ahead of them and work to avoid potential pitfalls.
Here are four challenges to be aware of.
Difficulty Bonding With Customers
A great advantage of brick and mortar stores is the opportunity to bond with customers through exchanging anecdotes, offering advice, and providing great customer service.
When you’re selling online, it can be difficult to establish the same level of rapport with customers. Usually, you only get to interact with customers when they contact you to lodge a complaint.
One way to overcome this challenge is by being active on social media. Having multiple social media accounts where you interact with customers regularly can help to create a bond and establish trust.
It’s also important that you go above and beyond to provide excellent customer service. Respond to queries promptly, offer refunds or replacements when items are faulty, and always aim to leave your customers with a positive impression.
Poor Delivery Practices
Navigating deliveries can be a real challenge, so many e-commerce stores have inefficient delivery practices. This often results in customers receiving their items much later than expected, receiving their items damaged, or not receiving them at all.
To avoid these issues, first, it’s important to work with a reliable delivery service. Next, hire an unloading service. This will greatly minimize the problem of goods arriving damaged.
Then, provide regular updates to customers on the status of their delivery. Customers always appreciate not being left in the dark.
The barriers to entry for e-commerce are very low, which means there’s a lot of competition out there. It can be difficult to stand out from the crowd.
To overcome this particular challenge, endeavor to offer unique products that can’t be found elsewhere. This could involve sourcing products from suppliers in other countries, or selling handmade items that are made in limited quantities.
Whilst the internet has made it easier than ever to start and run an e-commerce store, it’s also made it easier for criminals to commit cyber crimes. This is a real concern for many shoppers, and you must do everything you can to reassure them that their personal information is safe when shopping with you.
It’s also a good idea to invest in cyber security insurance.
These are four common challenges you need to be aware of when running an e-commerce store. By getting ahead of these challenges and taking steps to avoid them, you’ll be well on your way to success.