Volume of Users
There are billions of people using social media each and every day, that is a lot of pairs of eyes to market your business to. If we use Facebook as an example, there are over 1 billion profiles on Facebook and 50% of them sign in each and every day. Now of course you won’t require a large percentage of those people in terms of promoting your business, but it serves as an indication as to just how powerful these social media platforms are, and the sheer volume of people who use them each and every day.
Facebook, YouTube and Instagram offer you marketing platform which is affordable and which can deliver your message directly to your target market. The problem sometimes with marketing is that although the ad looks great, if it is aimed at the wrong market you are not going to see real results. Let’s say that your target demographic is females between the ages of 18 and 35, who like beauty products, you can aim your ads directly at females who fit that criteria based on their actions on social media, giving you the chance to deliver an efficient marketing campaign.
If you don’t feel that there is enough capital in the business to engage in online marketing then you can still use social media as a free tool. Your social media page can be used to engage with your customers, present and potential to help increase sales. You can also use your social media pages to share products, offers and services and you can do all of this without the need to spend anything more than time. This is the ultimate marketing tool and it can be used successfully without it costing you any of your money.
A strong brand builds trust and loyalty amongst the consumers and tis is another reason to go heavy on social media. Through the use of Instagram and Facebook you can promote your business and showcase your products or services to a wide world, planting a seed in the minds of those who see your content.
If you don’t currently use social media for your business then you need to either look towards a social media management company like ours, or learn how best to use it for your business and get started, this is a big opportunity that businesses cannot turn down.