Australian based consultant Luke Lazarus has had a successful career using his insight to help companies expand and establish successful partnerships with other brands. Lazarus enjoys working with different businesses and brain storming a marketing plan to help them achieve success.
Luke Lazarus has noticed that marketing strategies are evolving. Several new trends have emerged based around SEO, PPC, and social media. Lazarus strives to stay at the forefront of emerging marketing trends to help give his clients the opportunity to achieve great success. Lazarus says that new trends in the marketplace can no longer be ignored. He says that companies should analyze the newest trends to help them potentially gain a competitive advantage. After researching the market, here is a look at the top emerging marketing trends according to Luke Lazarus.
The use of chatbots as a marketing tool continues to increase. Research has shown that billions of people interact with chatbots every year. This has caused more companies to implement chatbots as part of their marketing strategies. Implementing chatbots allows people to receive improved customer service. Lazarus also points out that businesses can enjoy a direct way to communicate with their clients. According to the data, customers are now more likely to use chatbots instead of sending an email.
Social Media Advertising
Many businesses are getting creative with the different ways that they use social media to interact with their customers. Billions of people use social media every day, which is why businesses are now looking to advertise there. Lazarus says that businesses should focus on providing customer lifetime value. Lazarus says that businesses who can attract customers who will support them over a long period of time are able to enjoy extended success.
The rise of interactive content on social media and different websites has given people the opportunity to view new areas. Marketers are now calculating new metrics. They are measuring the number of clicks and video completions. Virtual Reality helps give customers total control over their experience. The innovative technology has allowed companies to reach new audiences.
Increased Voice Search
Voice search is technology that helps people find information through speaking into a device. Many companies have taken note of the increasing popularity of voice search technology. Research has shown that voice search provides people with faster and more accurate results than search engines. The pressure is now on businesses to optimize their content. Companies who can produce appealing voice search SEO content will gain a competitive advantage.
Reliance On Predictions
Predictive analysis looks at current data to make suggestions on future trends. Companies rely on predictive analysis to look at customer behavior and figure out how to generate new leads. Lazarus believes that predictive analysis will be a huge asset for companies over the new few years.
The Rise Of Mobile Pay
Many consumers are now using their mobile device to make purchases instead of their credit card or cash. Thousands of dollars are exchanged through mobile payments every day. More than 500 million customers are projected to start using mobile payment providers over the next few years. Luke Lazarus points out that businesses who do not have a mobile payment system set up risk losing out on lots of potential revenue.
Increased Focus On Individual Customers
Successful companies are now able to personalize the customer experience. By creating customized customer profiles, companies can strengthen their current relationships while also boosting their revenue. Many companies are now creating customer loyalty programs designed to reward frequent customers while also attempting to convince new customers to sign up.