To help your business stand out from the competition, it’s wise to try to find ways that you can make your customers or clients feel special. When a business gives its customers extra attention or shows their care and appreciation in some other way, it’s easy for customers to feel loyalty to that brand.
To help your business achieve this, here are three ways to make your customers feel special.
Reach Out The Right Way
For most businesses, it’s very easy to reach out to your customers and even your prospects through all types of digital marketing. However, it’s what you do with this outreach that can make your customers feel special.
According to Ceren Cubukcu, a contributor to Entrepreneur.com, the best thing you can do when reaching out to your customers is to thank them. Even if they haven’t made a purchase with you yet, thank them for things like spending time on your website, interacting with you, or other actions that were taken. Additionally, you could also reach out around holidays or their birthday to share coupon codes that can be applied to their next purchase with you, which can show them that you care about them during special times in their lives and want to make things more enjoyable for them.
Provide Them Meaningful Complimentary Items
In addition to giving your customers a coupon code or other financial discounts for future purchases, you could also provide them with other meaningful complimentary gifts. Especially if you run a brick and mortar store, this type of action can be very impactful.
To illustrate this point, you may want to offer things within your retail store or office space like clean drinking water while they shop, samples of your products, or an extra item while they’re shopping in your store. And to make this even more special, Ron Cates, a contributor to BizJournals.com, advises that when you take these actions, you don’t bring attention to yourself. By doing this, you’ll be showing your customers that you did these things because you really care, not to get the praise of the public.
Listen To Their Suggestions
A lot of businesses ask for feedback or suggestions from their customers and clients. However, not a lot of businesses will actually listen to what they’re told and try to implement it in the way they conduct themselves.
To set yourself apart, Annette Franz, a contributor to Forbes.com, shares that you should take helpful feedback that you’re given and find a way to act on it. And when you do, make sure you inform those who made these suggestions of those changes or adjustments that you’ve made.
If you’re wanting to find ways to make your customers feel special, consider implementing some of the tips mentioned above.