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Starting your own real estate business is a pretty big deal. You have every reason to be excited, and plenty to look forward to once you pass your exam! However, before you bring out the champagne, you need to start creating clients. Unlike some other careers, real estate is all about finding your own success. No one is going to hand you your real estate clients on a silver platter. It’s up to you to find them.
A steady stream of real estate clients is key to keeping your real estate business going. That’s why the first year of real estate can be the most challenging since a lot of your work comes from referrals. Until you have clients under your belt who refer you, it can be a challenge getting your business off the ground. Fear not— we’ve got you covered. Take a look at some of the best tips for finding real estate clients.
Printed Advertising
Despite digital marketing being so popular nowadays. There’s still something to be said about traditional marketing methods like printed advertising. Sending out real estate postcard mailings or purchasing a printed ad in a local magazine is a great way to generate real estate leads. Remember, printed advertising is an investment, so make sure that you’re measuring your results to maximize your return on investment (ROI).
In order to ensure that you’re investing your marketing dollars wisely, you should be seeing results from wherever you’re marketing to. If you’re not measuring your results, then you’re potentially losing time and money. Keeping an eye on where your best leads are coming from allows you to make changes where necessary and avoid squandering your resources in places that aren’t paying off.
Social Media
Once upon a time, advertising your real estate business on social media might have seemed crazy. However, social media is no longer only a place for sharing pictures of your dinner, and tagging your friends and embarrassing photos. Now it’s one of the most well-respected lead magnets due to its unique interaction with clients. Traditional advertising methods are a one-way street, whereas social media allows your clients to interact with you allowing you to build relationships which breeds brand loyalty.
Review Sites
Statistics show that over half of Google users use it to search for a business online. Standing out at the top of Google search results is one of the best ways to get clients in the door. Adding your business to review sites and asking your friends and family to review you is one of the best ways to build credibility, and leave breadcrumbs for Google to find your website.
As you start to build more of a client base, don’t be afraid to ask your clients to leave you reviews, and eventually, you’ll establish a five-star rating and a successful future in real estate.
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