If you work in the world of digital marketing, be it for your own business or as a marketing staff member, you know how important certain KPIs are for the success of your campaigns. One of these vital KPIs is click-through-rate.
Whether you’re wanting to get more clicks on the ads that you’re placing online or you’re wanting to get a higher number of people to click through to the emails you send them, knowing how to improve your click-through-rate can help take your marketing campaigns to the next level.
To help you see how this can be done, here are three tricks to help you get a higher click-through-rate.
Consider What They See First
When it comes to getting people to click on something, you have to spend the majority of your time thinking about what they’re going to be seeing first. If their first impression with your ad or email isn’t one that makes them want to learn more, then there’s a very small chance that you’ll be able to improve that click-through-rate.
With this in mind, make sure you’re spending a decent amount of your time considering the messaging of your ad or email subject line. For emails, you’ll also want to be sure that you’re sending off the email at an optimal time of day when your target audience will be more likely to click on it.
Embrace More Visual Content
People can much more quickly synthesize images than they can text. So while you’ll want to have great text associated with your ad or email that you’re wanting people to click on, something that can make their interaction even more likely is to include some type of visual content.
By using images or videos as a way to entice your audience to click on your link and learn more about what you’re doing or offering, you’ll be able to grab more attention.
Cater To Specific Audiences
When creating an ad or email that you’re needing people to click on, you really have to make the content speak to them. Otherwise, it’s just too easy for people to move on from what they’ve seen amid all of the other online content they’re exposed to each day. So to help your marketing materials really connect with people, you’ll want to cater everything to your very specific audience.
Depending on the exact demographics of the people that you’re targeting, you’ll want to change all kinds of things with your marketing materials. So before you post something online, make sure you’ve thought about it from the perspective of the persona you’re trying to attract and determine if it will get the job done.
If your click-through-rates aren’t as successful as you’d like them to be, consider using the tips mentioned above to help you find ways to improve upon these KPIs.