If you have a business that you think could benefit from having an animated video posted as part of your content marketing strategy, there are a few things you should know about this media before you get started. So to help ensure that the time and money you spend putting this video together proves to be worth your while, here are three tips for making an animated video for your business.
Use It To Explain Something Complex
First of all, not every situation is going to benefit from having an animated video made about it. Sometimes, a different piece of content would better serve your business. But for many complex and complicated businesses, especially those who want to make things easier for others to understand, using an animated video can be a great option.
With animated videos, businesses are often able to explain complex things in a manner that is much easier for people to understand. This can particularly be helpful if creating a live action video isn’t possible or would be exorbitantly expensive. So if you have something about your business that often causes people to scratch their heads or is hard to explain, consider how you can use a simple animated video to help you get your point across better.
Make Sure You Storyboard Effectively
Many times, people think that making an animated video for their business is going to automatically be easier than doing a live action video. However, you can have just as much wasted time with an animated video as you can with a live action video if you’re not careful during the planning process.
To make sure that this doesn’t happen to you, you’re going to want to make sure that you storyboard your entire animated video well before you begin working on putting any shots together. This way, you’ll easily be able to visualize what you’re wanting to accomplish so that you can quickly and easily make those shots possible.
Get Creative With It
While there are all kinds of drag-and-drop options for creating animated videos, the last thing you want people to think when they’re watching your animated video is how it looks just like so many other videos they’ve seen. This means you’re going to have to go out of your way to get creative with your video so that this doesn’t happen. This can be done by making your videos different due to their topic and execution as well as using animation software that isn’t completely from a template.
If you think that your business could benefit from creating some animated videos to share with your customers or clients, consider using the tips mentioned above to help you learn how to best prepare for making these video and ensure that your animated videos are well received.