Ask anyone in the clothing industry, and they’ll all say the same thing: the printed design is much more crucial than it is often given credit for. Contrary to popular belief, the quality of the material, while undoubtedly essential, usually comes second to the garment’s design. As such, it makes sense for any aspiring designers to give the same level of attention and detail to the patterns, motifs and designs of an outfit as much as its style. To this end, here are a few top tips to keep in mind when offering custom hoodie printing, t-shirts, and jackets as part of your clothing range.
- Less is more
It’s a common misconception that overly complicated and intricate designs catch the eye and can lead to the desired sales. More often than not, however, this is not true. And the obnoxiously loud themes of the clothing can just as quickly turn potential buyers off. Instead, it’s good standard practice to opt for the less-is-more approach. In this way, you will be able to create a much more appealing design that will not only be more saleable but much more memorable too.
- Cater to your target market
In any industry, it’s crucial to cater to your target market, and the clothing business is no different. And while a bland and generic design may undoubtedly reach a broader audience, it’s less likely to make any sales and instil brand loyalty. As such, it’s essential to consider your core audience when creating your design as doing so will not only allow you more freedom in personalising your clothing but keep your existing customers coming back for more.
- Think about conveying a message
One of the primary reasons why designs are so crucial to apparel isn’t just because of their aesthetic appeal and the individuality that they present, but rather the message that they aim to convey. So, before you decide on a specific design, always consider what you want it to communicate. From signifying youth, musical preference or even political views, designs that have something to say can go a long way in getting more sales.
- Narrow down the product assortment
A general rule of thumb in the clothing industry, especially for those who are just starting out, is to try and narrow down the variety of apparel that you plan to sell. After all, personalising a line of clothing that includes several categories of garments that share similar designs and themes can be more than just a little challenging. And a more focused approach to one or two types can yield much more desirable results.
Overcoming the challenges involved with having a successful line of personalised clothing often hinges on the ability to create a marketable design that people can relate to. And by keeping the tips mentioned above in mind, not only are you far more likely to find a sizeable following for your apparel but also increase sales as a result.
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