Agam Berry knows that it takes more than just a great product to succeed online. As a serial entrepreneur and co-founder of Quantified Commerce, he knows that in most cases, it’s the right mix of the right product and the right marketing to attract the interest of potential customers and clients.
Berry graduated from Punjab University in 2010 and embarked on a career in digital marketing. He co-founded Quantified Commerce, a digital marketing company to help online entrepreneurs maximize their profits using data-driven market analysis and creative marketing programs. Here he shares a couple of SEO insights on how to optimize SEO to succeed in online marketing.
Make your site mobile-friendly.
More people access the internet using their phones than they do their laptops. Websites optimized for mobile users are therefore more likely to enjoy longer browsing times and shorter bounce rates than those that are not mobile-friendly. Being mobile-friendly can also help you move up in rankings especially since Google has now introduced the mobile-first index, an index that ranks mobile-friendly websites and considers the mobile version as the primary version of the website. With this algorithm, the lack of a mobile-friendly experience can negatively affect a site’s rankings.
Use the right keywords.
SEO is keyword-driven. This means that you need to research the right keywords that fit your products and will drive potential customers to your website. Use a keyword research tool or search for your keywords manually to see what keywords fit your product or brand.
Optimize your titles and meta descriptions.
Your titles and meta descriptions are the first impressions that search engines and users will have of your site or page. Although they are not used by Google in its ranking algorithms, they are still effective in getting users to view the site. Keep descriptions at a 160-word limit and ensure that titles are descriptive, catchy and give users a good idea of what the page or site is all about. Including specific information such as location in your titles and descriptions can also help you attract located-based traffic.
Make sure your website loads fast.
Page loading speeds is an important ranking factor. This is because people want quick access to data and websites that take minutes to load won’t serve this purpose. Google indexes websites that rank fast higher than those that don’t and this will affect who sees your site and who stays. A site that loads fast will likely lead to a higher ranking from Google and you will likely see more traffic coming in. These can translate to more clicks on your ads and more page views.
Invest in useful, original and engaging content.
Quality organic content will always be an important factor that ups the quality of your SEO rankings. This is because organic content spurs engagement and search engines love engagement. Pair engaging ideas with the right keywords to maximize interest and encourage more people to discover your brand, product or service.