Making your website accessible to everyone is not only the right thing to do, but it can also help grow your business. This article will discuss eight ways that website accessibility can help you achieve your business goals. We will also provide tips on how you can make your website more accessible for all users by using tools such as accessiBe and others. Let’s get started.
What is website accessibility and why is it important?
Website accessibility is the practice of ensuring that people with disabilities can use your website. This includes people who are blind or have low vision, those who are deaf or hard of hearing, and those with physical, cognitive, and neurological disabilities. It also includes people who use assistive technologies such as screen readers, magnifiers, voice recognition software, and others.
Making your website accessible is important because it ensures that everyone can use your website, regardless of their abilities. This includes not only people with disabilities but also older adults, those with temporary impairments (such as a broken arm), and even people who don’t speak the same language as you do.
Eight ways website accessibility can help grow your business
There are many benefits to making your website accessible, including:
By making your website accessible to people with disabilities, you increase your potential customer base. There are over 56 million people with disabilities in the United States alone. That’s a lot of potential customers!
Improved search engine optimization (SEO)
Making your website accessible can also help improve your SEO. This is because search engines like Google consider accessibility when ranking websites. So, if your website is more accessible than your competitor’s, you’re more likely to rank higher in the search results.
Better customer satisfaction
Accessible websites provide a better user experience for all users, leading to increased customer satisfaction. Studies have shown that accessible websites have higher customer satisfaction rates than non-accessible ones.
Reduced legal risk
There is also a reduced legal risk associated with accessible websites. This is because laws in many countries require businesses to make their websites accessible to people with disabilities. For example, in the United States, there is the Americans with Disabilities Act (ADA). And in the European Union, there is the Directive on the Rights of Persons with Disabilities.
Greater social responsibility
Making your website accessible also shows that you’re a socially responsible business. This can help improve your reputation and build trust with your customers.
Improved customer service
Accessible websites can also lead to improved customer service. This is because accessible websites provide better self-service options for users. For example, if your website is accessible to people who are blind or have low vision, they will be able to use a screen reader to access the content.
Accessible websites can also lead to increased sales. This is because accessible websites provide a better user experience, encouraging users to make purchases.
Making your website accessible can also help reduce your costs. This is because accessible websites require less maintenance and support. For example, if your website is accessible to people who are blind or have low vision, you won’t need to provide alternate versions of your content in braille or large print.