In today’s digital era, millions of people are active social media users and the number is growing every day. Social media is an effective mode of communication promoting brand awareness and build lasting relationships. If you are looking forward to massive audience reach, the use of social media is important for increased conversions and customer prospects. Many catering businesses across the globe use social media platforms to advertise their brand. It helps in increasing revenue, balance out the seasonal instabilities and build brand image. Let’s take a look at why catering businesses need social media to grow!
1 Insight on Customer Experience
If you are familiar with Google and directory reviews, it’s a great way to gain customers’ insights. Likewise, social media is another popular medium to receive customers’ insights in real-time. Many people nowadays often post pictures and review the food in the captions. The best part of this engagement is you may not always need to ask for it. Even if your customer is not an influencer or food blogger, their opinion and review has still a lot of significance. By analyzing these reviews, you can have a better idea about what your customer needs. That way, you can understand what customers expect from your business.
2 Promote Brand Image
A food industry involves many people working together. In general, it is considered a single entity. In the pre-social media era, customers used to give a general viewpoint (good, satisfactory, or bad) regarding their experience instead of being more specific. But now with social media, there are multiple platforms allowing the customers to discuss their experience and cover every detail possible. At the same time, it allows businesses to engage customers in a better way and update them through online announcements. You can also update them regarding any festivals you are a part of. On the other hand, if customers have any complaints or post negative comments, you can handle their concerns and ensure business integrity.
3 Brand Advocacy
When we talk about Foodstagramming, many of you might be familiar with it. If not, we are here to explain! Food is certainly the most photographed subject on Instagram. One of the most effective strategies to build brand advocacy is to ask customers to post pictures of their entrees. It creates the much-needed buzz around your brand. Having social media business profiles is a great way to promote transparency and brand loyalty. Whether the users like, comment, or message you, it allows you to interact with them and improve relationships. One of the common ways to encourage brand advocacy is through one-on-one conversions. When you understand your customer on a more personal level, it helps you recognize their needs and fulfill them.
4 Target Audience
Every catering business comes with a specified niche and target audience. By understanding the consumers’ insights, you will be able to better figure out the target audience. Once you have determined the right audience for your business, it becomes incredibly easier to reach them. For instance, a local vegan eatery can look up to only relevant social media hashtags and groups. All you need to do is find a unique selling point. Your catering business is more likely to serve corporate events, meetings, and other private or public functions. Promoting your services to the right set of audience will help you generate more business. You will be surprised to know the underlying benefits that can be gained through niche-specific groups and communities on social media.
5 Audience Reach and Visibility
As we have mentioned above, social media is a great way to increase your audience and visibility. By posting eye-catching and interactive content, you are more likely to engage a wide range of audiences. Further, you can outreach food bloggers and influencers to promote your brand through PR packages. Everyone loves food! If you focus on your social media presence, that means you can go for more collaborations and boost the follower base. Social media platforms let you stay in touch with the users and build a personal connection.
6 SEO and Local SEO
Social media is not directly associated with Google’s search algorithm, but it can indirectly influence the overall ranking of your business. Some of the key factors in Google’s algorithm include traffic, authority, and popularity. Social media can more or less contribute to all of these factors. Let’s see how!
- Popularity: Communicate with the target audience through effective content development and use of the most relevant hashtags.
- Authority: Build a relationship of trust and loyalty with the consumers. For instance, when you recommend something special from the menu, the audience is more likely to go for it.
- Traffic: If your SEO and social media strategy go side by side, you can expect more leads and customers.
It is no surprise that social media marketing is more cost-effective compared to physical marketing. The cost of commercials, radio and newspaper spots, billboards, etc. can be quite expensive. On the other hand, social media is free to use unless you go with paid promotions. Even if you want to run paid campaigns, they still come relatively cheaper. At the same time, many social media planning tools come free of cost so you can easily schedule upcoming posts in advance and save your precious time.
If you have read this far, you are more likely to understand the benefits of social media to grow your business. We recommend you choose trending tops, celebrate exclusive occasions and food holidays, run giveaways and contests, and much more – there is a lot to explore. Actively participating on social media should be part of the routine from sharing your menu and daily posts to go behind the scenes. Irrespective of the social media platforms you want to choose, the foremost part is to interact with the audience. For information on catering business, head over to A Guide on Starting a Catering Business. It’s time for the digital world to talk about you!