You’re starting a small business. You think you have a solid product or service. What you don’t have, however, is anyone to sell that product or service to.
That’s why you’re here: you’re looking for marketing ideas. Fortunately, we can provide them to you. Without further ado, here are 5 digital marketing tips for your small business.
1. Engage in Social Media Marketing
For small businesses, no form of marketing is more effective than social media marketing. This is as simple as opening up a Facebook, Twitter, and/or Instagram account and posting on it regularly.
If you’re consistent with this, you can slowly but surely build up a loyal following. This following will eventually make purchases from you, thus increasing your revenue over time.
You can also use targeted ads on social media. This costs a bit of money but is generally effective at bringing in new business.
2. Build a Website
In the digital age, a website is a near necessity for a small business. If your business doesn’t have a website, it will miss out on the substantial chunk of potential customers that find new products and services online.
As such, you need to build a website for your business. Want to maximize traffic for that website as well? Then you also need to optimize it for SEO.
3. Publish Newspaper Advertisements
Newspapers aren’t as popular as they once were. That said, they still get plenty of eyes on them. As such, it wouldn’t be a bad idea to use them as a means of advertising your business.
Make sure to include your company’s name, address, and phone number. Also, be sure to indicate the service or product that your company is providing.
4. Hand Out Pamphlets
Another option for advertising your small business is to hand out pamphlets. You can have a stack of these made and then place one on each house’s doorstep. Many recipients will just throw them away, but some will be interested and will pursue your business further.
For help making pamphlets, check out this pamphlet template.
5. Use Guerilla Marketing Tactics
Our last tip is to use guerilla marketing tactics. Guerilla marketing is essentially surprise marketing. It involves marketing within the gray areas.
For instance, you might use chalk to write your company name on the ground in a busy area. Or, you might hang a flyer for your business on a telephone pole. If you’re near a university, you could even put something up within a residence hall, for instance.
The options are endless here. Just be creative and get your name out there.
Time to Set These Marketing Ideas Into Motion
Finding your first few customers can be difficult. But if you set these marketing ideas into motion, you’ll build up a following, and will soon have a steady stream of customers to keep your business booming.
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