Online sales have never been so opportune. Thanks to accessible, successful e-commerce, you’re always a few clicks away from everything you need. If we’re like this in 2019 with sales that amount to more than $560.7 billion, just imagine 2023, when values will exceed $735 billion.
Such high profits are among the reasons many people start an online business. It’s a lucrative business, but only when you do it right. An estimated 90% startup failure rate reveals that many CEOs don’t plan ahead, and, despite good concepts and temporary success, their efforts go down the drain. This mostly happens when business owners don’t outsource critical tasks for their e-commerce venture. Below are three services you can hire to minimize the failure risk.
Without search engine optimization, your e-commerce isn’t going anywhere. A professionally optimized website will lead search engines for a variety of reasons other than the right keywords. SEO comprises content writing, website design, link building, among other factors that facilitate data collection from web crawlers. A well-ranked website outperforms its competition because of increased traffic, thus resulting in more conversions. But don’t think you can do it all by yourself — you have a business to run. Try it and risk it. Leave it to the experts and work on what you know you can do.
Excellent SEO builds online presence, which you can upgrade with pay-per-click ads. Social media advertising drives even more traffic to your website and makes it more reputable for potential and repeat customers. The more than 3 billion social media users worldwide are just waiting to be lured by the next ad that could make your company skyrocket. For that to happen, however, you need to guarantee your quality content.
Full-service accounting firms
Let’s say your e-commerce is growing at a fast rate. That’s not always good news, and you could either go up or down from there. If you’re not an accountant, you’ll have trouble managing your finances wisely, and the risk of bankruptcy escalates no matter what shape your business is in.
Fortunately, outsourced accountants like Fully Accountable won’t let that happen. Their frequent customized reports and budgeting let you know exactly where your money is going, and they provide expert instructions to avoid cash flow leakage. Without experts who are able to stay up-to-date with e-commerce trends and specialize in digital finance, your startup might just sink. Rely on trusted digital accountants to provide the best solutions for you, without overspending.
A website’s design is more than just a pleasant interface to look at. It also must be convenient to navigate. Businesses such as Makers Nutrition are successful because of the indisputable quality of their supplement manufacturing, but how do we know about that? Because the composition of their website shows it clearly to us. The site is expertly sectioned in “about” pages, well-written product descriptions, contact numbers, and inviting calls to action. An interface that’s easy to navigate while answering all your questions builds customer trust.
A well-designed page will also have an accessible mobile version. Most people spend a lot of time on their smartphones, meaning that most (if not all) of their online purchases are made from there. An easy checkout page is also a must. If your website’s design doesn’t make it easy for guests to check out without registering, or if the design is too content-heavy for mobiles, conversion will be harder because ease-of-use is a big factor in how much money you make. Also, a professional knows how to improve user experience through your website’s design, so invest in one.
These are just a few tasks you might want to incorporate into your up-and-coming e-commerce. It seems like unnecessary investment at first glance, but trying to manage it all by yourself will cost you a lot more. Trust us.
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